How to Avoid Design Pitfalls Through User Research

More is better in terms of web traffic, right? Well, it depends.

Marketers frequently analyze metrics such as pageviews, pages per session, average session duration, and bounce rate to assess how well a website is performing. These metrics, however, do not necessarily provide the full context behind the users interaction.

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10 Fundamental Principles of Experience Design

Ten fundamental principles of experience guide our work, and we use them to illustrate how and why we developed our UX Canvas. We’ve introduced each of the principles before (

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