More is better in terms of web traffic, right? Well, it depends.
Marketers frequently analyze metrics such as pageviews, pages per session, average session duration, and bounce rate to assess how well a website is performing. These metrics, however, do not necessarily provide the full context behind the users interaction.
Yesterday, LiquidHub’s Philadelphia Studio hosted a design research discussion for visiting MBA and Executive MBA students from Sydney, Australia’s University of Technology Business School.
There’s no substitute for actually talking to real people about what they do and why. To better understand the behavior of your customers, go into the field to observe a group of current customers or the market in its natural state.
The key to digital transformation is through APIs (Application Program Interface). APIs make it possible for developers to connect the experiences with the apps we use every day and unlock the value of an organization’s data and assets.
Increasingly there are multiple leadership groups driving the digital agenda: the C-suite, Line of Business (LoB) executives, and functional leaders such as the CMO/CIO.
According to Aberdeen, companies with extremely strong omni-channel customer engagement retain, on average, 89% of their customers, compared to 33% for companies with weak omni-channel engagement.
Customers are changing the rules and companies must connect with their customers in new ways. Behaviors are evolving along with changing demographics,
“Digital disruption is a mindset that ultimately leads to a way of behaving; it bypasses traditional analog barriers eliminating the gaps and boundaries that prevent people and companies from giving
“Engagement” and “experience” are often mistaken as one in the same, but they’re not.
In the past, companies engaged with customers by meeting face-to-face, simply speaking with them on the telephone or by mailing
A few months ago, we published Part 1 (10 Fundamental Principles of Experience Design), of a 2 part series on the 10 fundamental principles of experience that guides our work at LiquidHub. In that post, we did deep dives into