How to Avoid Design Pitfalls Through User Research


More is better in terms of web traffic, right? Well, it depends.

Marketers frequently analyze metrics such as pageviews, pages per session, average session duration, and bounce rate to assess how well a website is performing. These metrics, however, do not necessarily provide the full context behind the users interaction.

Read More

Can Design Research and Visual Problem Solving Help Reduce Illegal Animal Trafficking?


Yesterday, LiquidHub’s Philadelphia Studio hosted a design research discussion for visiting MBA and Executive MBA students from Sydney, Australia’s University of Technology Business School.

Read More

Why is Customer Research Important for Your Organization?

Why is Customer Research Important for Your Organization?

There’s no substitute for actually talking to real people about what they do and why. To better understand the behavior of your customers, go into the field to observe a group of current customers or the market in its natural state.

Read More

APIs – A Catalyst to Digital Transformation

The key to digital transformation is through APIs (Application Program Interface). APIs make it possible for developers to connect the experiences with the apps we use every day and unlock the value of an organization’s data and assets.

Read More

Who Should Own Your Company’s Digital Transformation?


Increasingly there are multiple leadership groups driving the digital agenda: the C-suite, Line of Business (LoB) executives, and functional leaders such as the CMO/CIO.

Read More

How important is it for a company to be omni channel?

Omni Channel

According to Aberdeen, companies with extremely strong omni-channel customer engagement retain, on average, 89% of their customers, compared to 33% for companies with weak omni-channel engagement.

Read More

How to Give Customers What They Want (without seeming like big brother/big data is watching)


Customers are changing the rules and companies must connect with their customers in new ways. Behaviors are evolving along with changing demographics,

Read More

Is Digital Disruption a Good Thing

Digital Distruption

Digital disruption is a mindset that ultimately leads to a way of behaving; it bypasses traditional analog barriers eliminating the gaps and boundaries that prevent people and companies from giving

Read More

Customer Engagement Trends Are Expanding – Don’t Get Left Behind

Customer Engagement Trends

Customer engagement is fundamentally changing the way companies operate. When businesses provide the meaningful experience their customers want, the result is greater

Read More

Customer Experience Vs Customer Engagement – What’s the Difference?

“Engagement” and “experience” are often mistaken as one in the same, but they’re not.

Read More

How to use Salesforce for Customer Engagement


In the past, companies engaged with customers by meeting face-to-face, simply speaking with them on the telephone or by mailing

Read More

10 Fundamental Principles of Experience Design – Part 2


A few months ago, we published Part 1 (10 Fundamental Principles of Experience Design), of a 2 part series on the 10 fundamental principles of experience that guides our work at LiquidHub. In that post, we did deep dives into

Read More