Very often our clients realize the need to transform the way people (customers, employees, members, vendors, partners, etc.) engage with their brand, product, or service throughout their entire journey, and at every touch point. This transformation process includes a holistic understanding of customer journeys, employee experiences, business processes as well as the applications, software, technology and architecture that power each touch point. Across marketing, sales, commerce, and service, we help our clients better understand the people who matter most to them, re-invigorate how they engage with them, build brand love, and continuously experiment and innovate.
With insights into your customers’ wants and needs, we build and manage innovative experiences that surpass their expectations. Here is what we are thinking about.
Why CRM is Critical for Customer Engagement Success
There will always be a need for customer relationship management evident by its evolution over its decade-plus history. This continuous evolution is primarily driven by changing customer behaviors and interactions as advancements in technology improve.
As with any marketing automation system, Pardot, salesforce.com’s B2B marketing platform, has a lot of capabilities that those whom have never had direct experience with this product category might not be