Why CRM is Critical for Customer Engagement Success


There will always be a need for customer relationship management evident by its evolution over its decade-plus history.

This continuous evolution is primarily driven by changing customer behaviors and interactions as advancements in technology improve.

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Chatter for SharePoint (and many more Winter ’15 Enhancements) Now Available!


Who says that salesforce.com and Microsoft can’t play nicely?

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Can CRM Work for Contractors?


CRM systems have historically been marketed as a productivity tool for sales, marketing and customer service teams.

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Using the Salesforce Asset Object vs. a Custom Object


Your company is a manufacturer or distributor and you want to track which of your customers own what products. What’s the best way to do this, using the out of the box Asset object, or creating your

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15 Ways to Get the Most Out of Pardot


As with any marketing automation system, Pardot, salesforce.com’s B2B marketing platform, has a lot of capabilities that those whom have never had direct experience with this product category might not be

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