Customer experiences can determine if businesses will succeed or fail. In striving to provide successful experiences, businesses tend to focus on the importance of collecting data.
Even if we assume the data collected within a CRM system is of good quality, the raw data itself is of little use unless it is regularly analyzed. Typically once it’s implemented,
Let’s first start off with the most basic definition of predictive analytics as it relates to CRM. Rarely do we refer to Wikipedia for reference material in any published article on our CRM Insights Blog. However, given the nature of our topic this week and the great example referencing CRM, Wiki offers an excellent prelude into our topic of interest: predictive analytics.
Without clear goals and objectives driven by meaningful sales and marketing reports, small businesses often struggle to create an effective marketing campaign or convert leads into sales. When the audience is not clearly defined, marketing is typically accomplished using a