There will always be a need for customer relationship management evident by its evolution over its decade-plus history.
This continuous evolution is primarily driven by changing customer behaviors and interactions as advancements in technology improve.
Having a good knowledge of CRM data enables businesses to develop better, more precise marketing strategies that target specific customer needs, increase sales and improve customer service. But gaining these deeper
CRM technology contributes greatly towards improving sales productivity. Yet even with all this efficiency has to offer, sales teams still face win rate challenges given an overwhelming variety of channels for finding and
Buyers are officially in control of the buying process. This fact is no surprise to marketers and salespeople who have found their roles completely redefined in the past several years.
A common assumption during CRM software selection is that businesses should leave this to decision to IT experts. However, since business process and technology must run in harmony together, it’s important to assess how the software and its features will support these processes.
As tempting as it may be for a business to read about CRM monitoring and rush out to purchase the necessary applications, a successful enterprise will have a thoroughly developed CRM software implementation project plan
Have you just been put in charge of your company’s CRM project? Whether you are launching a brand new implementation or revamping the one you have, there’s no doubt that it can be a stressful job. You know a lot of time and energy will go into this project and you want to make sure you get it right.
The phrase “Spring Cleaning” is all too familiar this time of year. Typically used in reference to purging the home and paving the way from winter to a fresh start, business should implement the same mindset around this time of
Customer Data Management is critical to effectively utilizing customer relationship management (CRM) software. Without up-to-date and complete customer data, customer service and sales suffer, as well as
Implementation of CRM using a cloud solution requires careful consideration. Done correctly, your business will save money and improve results. Done wrong, and you could jeopardize the very existence of your business. Here are some suggestions to get it done right.
By Sid Lejfer
I participated in a very interesting sales call earlier in the week. The management of a 100 person organization needs to address a variety of business issues related to their sales, marketing, and customer service departments. They have decided to purchase and implement CRM software.
The main reason why CRM systems fail can be correlated to the lack of a strategy for relating to customers. You must design a business processes around customer-centric goals, and leverage technology (like CRM software) to support those processes and goals, otherwise, the CRM investment simply will not reach its full potential.