At LiquidHub, we firmly believe in the power of testing. Usability testing allows the intended users of an application, website, or program to evaluate its performance. This quick, affordable testing method can not only give you valuable insights into your customers, but also introduce design thinking to your organization.
On a scale of 1 to 10, how likely is it that you would recommend a product or service to a friend or colleague?
This deceptively simple question is the core of a Net Promoter Score (NPS), a measuring system that allows companies to better understand customer loyalty and brand happiness without employing traditionally complex surveys about a specific product or service.
Yesterday, LiquidHub’s Philadelphia Studio hosted a design research discussion for visiting MBA and Executive MBA students from Sydney, Australia’s University of Technology Business School.
There’s no substitute for actually talking to real people about what they do and why. To better understand the behavior of your customers, go into the field to observe a group of current customers or the market in its natural state.
Increasingly there are multiple leadership groups driving the digital agenda: the C-suite, Line of Business (LoB) executives, and functional leaders such as the CMO/CIO.
According to Aberdeen, companies with extremely strong omni-channel customer engagement retain, on average, 89% of their customers, compared to 33% for companies with weak omni-channel engagement.
Customers are changing the rules and companies must connect with their customers in new ways. Behaviors are evolving along with changing demographics,
There will always be a need for customer relationship management evident by its evolution over its decade-plus history.
This continuous evolution is primarily driven by changing customer behaviors and interactions as advancements in technology improve.
According to Matt Kresch, Microsoft Dynamics CRM director of product marketing for service enterprise, while technology has improved over the last two decades, the accelerating pace is one of the reasons organizations find it more difficult to provide their clients with high quality experiences.
“Digital disruption is a mindset that ultimately leads to a way of behaving; it bypasses traditional analog barriers eliminating the gaps and boundaries that prevent people and companies from giving
We know that digital execution (the how) matters.