On a scale of 1 to 10, how likely is it that you would recommend a product or service to a friend or colleague?
This deceptively simple question is the core of a Net Promoter Score (NPS), a measuring system that allows companies to better understand customer loyalty and brand happiness without employing traditionally complex surveys about a specific product or service.
The key to digital transformation is through APIs (Application Program Interface). APIs make it possible for developers to connect the experiences with the apps we use every day and unlock the value of an organization’s data and assets.
There will always be a need for customer relationship management evident by its evolution over its decade-plus history.
This continuous evolution is primarily driven by changing customer behaviors and interactions as advancements in technology improve.