NPS is the New EPS


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On a scale of 1 to 10, how likely is it that you would recommend a product or service to a friend or colleague?

This deceptively simple question is the core of a Net Promoter Score (NPS), a measuring system that allows companies to better understand customer loyalty and brand happiness without employing traditionally complex surveys about a specific product or service.

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APIs – A Catalyst to Digital Transformation


The key to digital transformation is through APIs (Application Program Interface). APIs make it possible for developers to connect the experiences with the apps we use every day and unlock the value of an organization’s data and assets.

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Why CRM is Critical for Customer Engagement Success


Why CRM is Critical for Customer Engagement Success

There will always be a need for customer relationship management evident by its evolution over its decade-plus history.

This continuous evolution is primarily driven by changing customer behaviors and interactions as advancements in technology improve.

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Is Digital Disruption a Good Thing


Digital Distruption

Digital disruption is a mindset that ultimately leads to a way of behaving; it bypasses traditional analog barriers eliminating the gaps and boundaries that prevent people and companies from giving

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Customer Engagement Trends Are Expanding – Don’t Get Left Behind


Customer Engagement Trends

Customer engagement is fundamentally changing the way companies operate. When businesses provide the meaningful experience their customers want, the result is greater

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Customer Experience Vs Customer Engagement – What’s the Difference?


“Engagement” and “experience” are often mistaken as one in the same, but they’re not.

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New Trends in Salesforce Make Big Waves in 2016


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The Salesforce platform has become a gold standard in today’s business application ecosystem. In a matter of a decade, the technology has completely evolved, becoming more complex and

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How to use Salesforce for Customer Engagement


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In the past, companies engaged with customers by meeting face-to-face, simply speaking with them on the telephone or by mailing

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Bridging the Gap Between Sales and Marketing


Even though each sales rep works towards their own quotas and goals, succeeding in sales requires a team effort – because when the

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4 ways to Master Customer Service in the Digital Age


4 ways to Master Customer Service in the Digital Age

Customer service in the digital age is unlike no other time period for service. Yet, at the core it’s still all about solving problems, providing resolutions and communicating relevant information. Even in the digital age,

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Innovative Features of the Salesforce Sales Cloud: What and Why


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As Salesforce.com’s Sales Cloud continues to improve and mature, you will start to hear the term “Customer Success Platform” rather than Customer Relationship Management. While the Sales Cloud aims at making sales

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The Notification Economy


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Engineering the Next Generation of Digital Customer Engagement with Apple Watch

Wearables are already beginning to have a significant role in the consumer and enterprise world, and it could make an even bigger impact than you think.

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