How to Give Customers What They Want (without seeming like big brother/big data is watching)


Customers are changing the rules and companies must connect with their customers in new ways. Behaviors are evolving along with changing demographics,

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Making Better Use of CRM Data

Having a good knowledge of CRM data enables businesses to develop better, more precise marketing strategies that target specific customer needs, increase sales and improve customer service. But gaining these deeper

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Salesforce Summer ’15 Brings Waves and Playgrounds


Raw data imports and a dashboard designer are among new mobile features for the Salesforce Analytics Cloud.

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A Standard P&C Data Model – Useful?

In the near future a team of P&C insurers, product vendors, and consulting organizations will be submitting a data model to the Object Management Group (OMG) for consideration as an industry standard. Getting to the point of being able to submit the model is one of the more memorable moments of my career. The dedication of the industry subject matter experts and data models and the generosity of peoples time and knowledge has been inspiring. So why are we doing this?

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