The Importance of CX Isn’t New, But It Needs to Start With Empathy

Very recently I stayed at the Courtyard by Marriott. It wasn’t the most convenient hotel for us since it wasn’t close enough to my son’s college. In fact, I was thinking about staying somewhere else next time I visit my son.

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The Cost of Bad CX: Your Secret Weapon to Get Traction With CX Projects

Every company’s success depends on its ability to serve the needs of its increasingly empowered customers. Customers can, and will, easily take their business to competitors if they have subpar customer experiences with a brand. This potential loss of customers can help create the sense of urgency required to obtain

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A Productive WRECK: 5 Customer Engagement Insights from a Crashed Car

“Life imitates art far more than art imitates Life.” [Oscar Wilde, from “The Decay of Lying: An Observation” 1891] At LiquidHub, I work with a team of designers to translate businesses operations into visual representations.

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How to Avoid Design Pitfalls Through User Research

More is better in terms of web traffic, right? Well, it depends. Marketers frequently analyze metrics such as pageviews, pages per session, average session duration, and bounce rate to assess how well a website is performing. These metrics, however, do not necessarily provide the full context behind the users interaction.

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Top Medicare Trends from 2016

Medicare Open Enrollment is brutally competitive, and a strain on Medicare marketers everywhere. As one of my favorite clients said to me the other day, “Every year is stressful and a race to the finish.”

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