In the past, companies engaged with customers by meeting face-to-face, simply speaking with them on the telephone or by mailing
As sales professionals, we have all become accustomed to a variety of traditional tactics to increase sales volume.
Sales enablement, by definition, is a systematic approach to increasing sales productivity by arming sales with the tools to improve sales execution and drive revenue.
Having a good knowledge of CRM data enables businesses to develop better, more precise marketing strategies that target specific customer needs, increase sales and improve customer service. But gaining these deeper