How to Give Customers What They Want (without seeming like big brother/big data is watching)


Customers are changing the rules and companies must connect with their customers in new ways. Behaviors are evolving along with changing demographics,

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The Link Between Emotion and Customer Experience


Marketers are masters at using emotion in ways that help connect their brand with their customers. For example, how often do you see a commercial that gets you all teary eyed like this one from Subaru: https://www.youtube.com/watch?v=aerv5xYhz2k.

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Why CRM is Critical for Customer Engagement Success


There will always be a need for customer relationship management evident by its evolution over its decade-plus history.

This continuous evolution is primarily driven by changing customer behaviors and interactions as advancements in technology improve.

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How Predictive Analytics Improves Customer Experience


Customer experiences can determine if businesses will succeed or fail. In striving to provide successful experiences, businesses tend to focus on the importance of collecting data.

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How can the Internet of Things Enhance In-Store Customer Experience?


Connected devices are disrupting the way industries operate, driving new innovations and opportunities to dramatically change the customer experience. The rise of connected devices together with technology has rapidly channeled the Internet of Things (IoT ) capabilities across industries.

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