How to Turn Self-Educated Buyers into Satisfied Buyers


Buyers are officially in control of the buying process. This fact is no surprise to marketers and salespeople who have found their roles completely redefined in the past several years.

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The Notification Economy


Engineering the Next Generation of Digital Customer Engagement with Apple Watch

Wearables are already beginning to have a significant role in the consumer and enterprise world, and it could make an even bigger impact than you think.

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Digital Health and Wellness — New forms of Customer Engagement


Digital health and personalized wellness is about to reach escape velocity and transform the way millions of people achieve their health and fitness goals. Self-tracking, quantified self, and personalized notifications

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My Apple Watch finally arrived!


As soon as I unwrapped my beautifully packaged Apple Watch, I posted a picture with the Watch on Facebook to announce the possession of my exciting new asset.

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More Than a Timepiece – the Apple Watch


This week, Apple released their second-quarter earnings and the results managed to impress.

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