Whether you are implementing a new CRM system, migrating from one to another or even doing a data integration project, special consideration should be give to your data. The importance of good data quality should not be underestimated since poor or incomplete data can lead to a low acceptance of the CRM application.
Customer Data Management is critical to effectively utilizing customer relationship management (CRM) software. Without up-to-date and complete customer data, customer service and sales suffer, as well as
Advancements in technology and rapidly increasing access to information are enabling customers to be better informed, dramatically shifting the balance of power from businesses to the consumer.
By R. Kamath
Data has long been a problem in asset and wealth management, but the problem has been largely ignored, worked around or swept under the corporate carpet. Lately, however, companies are realizing how critical it is to the success of their operations to have easy access to high-quality data.
Business executives face tough questions every day. Many of these questions don’t always have easy or straightforward answers: Which analytical investments and strategies really increase revenue? What pilots should I run to test data monetization ideas out? What small data or big data monetization strategies should I adopt? At the root of these queries is the one billion dollar question facing organizations everywhere: How do we monetize our data?