Get Into Your Customer’s Head

Who is Your Customer? Understanding your customers is an ongoing process that takes discipline and patience. Far too many companies either don’t do it, don’t dive deep enough in the exploration, or do it so sporadically that they can not track trends in sentiment, need, or desire. They worry about

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How Predictive Analytics Improves Customer Experience

Customer experiences can determine if businesses will succeed or fail. In striving to provide successful experiences, businesses tend to focus on the importance of collecting data.

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Making Better Use of CRM Data

Having a good knowledge of CRM data enables businesses to develop better, more precise marketing strategies that target specific customer needs, increase sales and improve customer service. But gaining these deeper

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Mobile Marketing Automation – New Digital Customer Engagement Models

The state of the art in digital marketing is the integration of social, local, and mobile  or mobile marketing automation.

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BI and Analytics Center of Excellence (CoE): Roadmap for Execution

In every corporation, data volume, variety, velocity, and complexity are rapidly increasing. Big data is finally moving from a strategy buzzword to a mainstream execution.

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