Customer experiences can determine if businesses will succeed or fail. In striving to provide successful experiences, businesses tend to focus on the importance of collecting data.
Having a good knowledge of CRM data enables businesses to develop better, more precise marketing strategies that target specific customer needs, increase sales and improve customer service. But gaining these deeper
The state of the art in digital marketing is the integration of social, local, and mobile or mobile marketing automation.
In every corporation, data volume, variety, velocity, and complexity are rapidly increasing. Big data is finally moving from a strategy buzzword to a mainstream execution.
“Half the money I spend on advertising is wasted; the problem is I don’t know which half.” – John Wanamaker, a pioneer in modern advertising
We can say the same of enterprise investment in BI, analytics, and big data.