How Predictive Analytics Improves Customer Experience


Customer experiences can determine if businesses will succeed or fail. In striving to provide successful experiences, businesses tend to focus on the importance of collecting data.

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Making Better Use of CRM Data


Having a good knowledge of CRM data enables businesses to develop better, more precise marketing strategies that target specific customer needs, increase sales and improve customer service. But gaining these deeper

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Mobile Marketing Automation – New Digital Customer Engagement Models


The state of the art in digital marketing is the integration of social, local, and mobile  or mobile marketing automation.

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BI and Analytics Center of Excellence (CoE): Roadmap for Execution


In every corporation, data volume, variety, velocity, and complexity are rapidly increasing. Big data is finally moving from a strategy buzzword to a mainstream execution.

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Business Intelligence (BI), Analytics, Reporting Center of Excellence (CoE)


“Half the money I spend on advertising is wasted; the problem is I don’t know which half.” – John Wanamaker, a pioneer in modern advertising

We can say the same of enterprise investment in BI, analytics, and big data.

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