“You’ve got to start with the customer experience and work backwards to the technology. It starts with what incredible benefits can we give to the customer. Where can we take the customer?”
“Half the money I spend on advertising is wasted; the problem is I don’t know which half.” – John Wanamaker, a pioneer in modern advertising
We can say the same of enterprise investment in BI, analytics, and big data.
This is truly an exciting time to be in marketing technology (martech) and data-driven marketing. There is a lot of innovation, experimentation and chaos.
The customer lifecycle around acquisition, engagement, commerce and retention is going through a major upheaval. Changing buyer behaviors are forcing companies to adjust
When it comes to technology, the evolutionary process never sleeps. Just look at Enterprise Architecture (EA). What started in corporate IT departments as a cutting-edge approach to managing an increasingly large and complex computing environment is now a prerequisite to success. Any organization serious about its future invests time and money in developing, implementing and actively managing their EA framework. Why? Because EA is the great translator. It allows all of a company’s various departments – from marketing and finance to the supply chain and risk management – to make sense of each other. It ensures that everybody is on the same page, speaking the same language. And that makes EA a critical part of any company’s strategy.
The SIMEAWG – or Society of Information Management (SIM) Enterprise Architecture Working Group – will host its annual meeting on January 15th, 2013 in Atlanta. This EA Working Group is comprised of about 70 individual members from the national SIM community. This year, the main topic of discussion at the upcoming annual meeting will be SIMEAWG’s publication of its annual research report on Enterprise Architecture practices, which will be based on the data collected in the 2012 survey.