Implementing Digital Architecture

“You’ve got to start with the customer experience and work backwards to the technology. It starts with what incredible benefits can we give to the customer. Where can we take the customer?” Steve Jobs

Read more

Business Intelligence (BI), Analytics, Reporting Center of Excellence (CoE)

“Half the money I spend on advertising is wasted; the problem is I don’t know which half.” – John Wanamaker, a pioneer in modern advertising We can say the same of enterprise investment in BI, analytics, and big data.

Read more

Digital Marketing Architecture: CMO Playbook

This is truly an exciting time to be in marketing technology (martech) and data-driven marketing. There is a lot of innovation, experimentation and chaos. The customer lifecycle around acquisition, engagement, commerce and retention is going through a major upheaval. Changing buyer behaviors are forcing companies to adjust

Read more

Generation Next: Business-Oriented Enterprise Architecture

When it comes to technology, the evolutionary process never sleeps. Just look at Enterprise Architecture (EA). What started in corporate IT departments as a cutting-edge approach to managing an increasingly large and complex computing environment is now a prerequisite to success. Any organization serious about its future invests time and

Read more

SIMEAWG Annual Meeting

The SIMEAWG – or Society of Information Management (SIM) Enterprise Architecture Working Group – will host its annual meeting on January 15th, 2013 in Atlanta. This EA Working Group is comprised of about 70 individual members from the national SIM community. This year, the main topic of discussion at the

Read more
12