Yesterday, LiquidHub’s Philadelphia Studio hosted a design research discussion for visiting MBA and Executive MBA students from Sydney, Australia’s University of Technology Business School.
There’s no substitute for actually talking to real people about what they do and why. To better understand the behavior of your customers, go into the field to observe a group of current customers or the market in its natural state.
The Asset Management industry is undergoing profound changes in response to a variety of economic, demographic and industry-related pressures.
Increasingly there are multiple leadership groups driving the digital agenda: the C-suite, Line of Business (LoB) executives, and functional leaders such as the CMO/CIO.
According to Aberdeen, companies with extremely strong omni-channel customer engagement retain, on average, 89% of their customers, compared to 33% for companies with weak omni-channel engagement.