Digital Health Technology – Transforming the Patient Experience


By 2018, IDC Health Insights estimates that 70 percent of healthcare organizations worldwide will invest in consumer-facing technology

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Bridging the Gap Between Sales and Marketing


Even though each sales rep works towards their own quotas and goals, succeeding in sales requires a team effort – because when the

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Digital Architecture: Patterns for World-Class Customer Experience and Engagement


We know that digital execution (the how) matters.

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4 Tips to Make Sales Happen Faster


As sales professionals, we have all become accustomed to a variety of traditional tactics to increase sales volume.

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10 Fundamental Principles of Experience Design


LH-10-Principles-of-Exp-Design(1)_Page_01

Customer experience is the interaction between a company and the customer over the entire customer journey.

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The Best Practices of Sales Enablement


SalesEnablement

Sales enablement, by definition, is a systematic approach to increasing sales productivity by arming sales with the tools to improve sales execution and drive revenue.

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Making Better Use of CRM Data


Having a good knowledge of CRM data enables businesses to develop better, more precise marketing strategies that target specific customer needs, increase sales and improve customer service. But gaining these deeper

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Disadvantages of Stand-alone Marketing Automation


We all know about the promise of marketing automation: It’s the promise of powerful personalized marketing that aims to enhance the customer experience with brands.

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4 ways to Master Customer Service in the Digital Age


4 ways to Master Customer Service in the Digital Age

Customer service in the digital age is unlike no other time period for service. Yet, at the core it’s still all about solving problems, providing resolutions and communicating relevant information. Even in the digital age,

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Who should be in charge of your Salesforce Implementation


Better Breed of CRM Consultants

As the heat kicks up on the 2016 Presidential Race, one of the main themes across all campaigns is Leadership. Without a doubt, anyone in that role should possess a variety of important skills –

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Salesforce Tips to Increase Win Rates


SF-Tips

CRM technology contributes greatly towards improving sales productivity. Yet even with all this efficiency has to offer, sales teams still face win rate challenges given an overwhelming variety of channels for finding and

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Implementing Digital Architecture


digital-arch

You’ve got to start with the customer experience and work backwards to the technology. It starts with what incredible benefits can we give to the customer. Where can we take the customer?
Steve Jobs

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