The Five W’s of Usability Testing

At LiquidHub, we firmly believe in the power of testing. Usability testing allows the intended users of an application, website, or program to evaluate its performance. This quick, affordable testing method can not only give you valuable insights into your customers, but also introduce design thinking to your organization.

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Are you prepared to innovate your business model or operations by thinking like a designer?

This fall, LiquidHub became a sponsor of CreativeXchange, the Arts + Business Council of Greater Philadelphia’s (ABC) executive education program to bring creativity and innovation into the workplace.

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NPS is the New EPS

On a scale of 1 to 10, how likely is it that you would recommend a product or service to a friend or colleague? This deceptively simple question is the core of a Net Promoter Score (NPS), a measuring system that allows companies to better understand customer loyalty and brand

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Can Design Research and Visual Problem Solving Help Reduce Illegal Animal Trafficking?

Yesterday, LiquidHub’s Philadelphia Studio hosted a design research discussion for visiting MBA and Executive MBA students from Sydney, Australia’s University of Technology Business School.

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Why is Customer Research Important for Your Organization?

There’s no substitute for actually talking to real people about what they do and why. To better understand the behavior of your customers, go into the field to observe a group of current customers or the market in its natural state.

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