How to Avoid Design Pitfalls Through User Research


More is better in terms of web traffic, right? Well, it depends.

Marketers frequently analyze metrics such as pageviews, pages per session, average session duration, and bounce rate to assess how well a website is performing. These metrics, however, do not necessarily provide the full context behind the users interaction.

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Top Medicare Trends from 2016


Medicare Open Enrollment is brutally competitive, and a strain on Medicare marketers everywhere. As one of my favorite clients said to me the other day, “Every year is stressful and a race to the finish.”

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The Five W’s of Usability Testing


At LiquidHub, we firmly believe in the power of testing. Usability testing allows the intended users of an application, website, or program to evaluate its performance. This quick, affordable testing method can not only give you valuable insights into your customers, but also introduce design thinking to your organization.

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Are you prepared to innovate your business model or operations by thinking like a designer?


This fall, LiquidHub became a sponsor of CreativeXchange, the Arts + Business Council of Greater Philadelphia’s (ABC) executive education program to bring creativity and innovation into the workplace.

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NPS is the New EPS


On a scale of 1 to 10, how likely is it that you would recommend a product or service to a friend or colleague?

This deceptively simple question is the core of a Net Promoter Score (NPS), a measuring system that allows companies to better understand customer loyalty and brand happiness without employing traditionally complex surveys about a specific product or service.

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