The Link Between Emotion and Customer Experience


Emotions-and-Customer-Experience

Marketers are masters at using emotion in ways that help connect their brand with their customers. For example, how often do you see a commercial that gets you all teary eyed like this one from Subaru: https://www.youtube.com/watch?v=aerv5xYhz2k.

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Why CRM is Critical for Customer Engagement Success


Why CRM is Critical for Customer Engagement Success

There will always be a need for customer relationship management evident by its evolution over its decade-plus history.

This continuous evolution is primarily driven by changing customer behaviors and interactions as advancements in technology improve.

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How Predictive Analytics Improves Customer Experience


How Predictive Analytics to Improve Customer Experience

Customer experiences can determine if businesses will succeed or fail. In striving to provide successful experiences, businesses tend to focus on the importance of collecting data.

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Enterprise Mobility: Future of Business IT


Enterprise Mobility

Enterprise mobility is creating a business revolution in recent years due to the increase in mobile touch points within the business and its impact on infrastructure. Enterprise mobility is quickly gaining momentum with businesses adopting mobile

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How can the Internet of Things Enhance In-Store Customer Experience?


How can the Internet of Things Enhance In-Store Customer Experience?

Connected devices are disrupting the way industries operate, driving new innovations and opportunities to dramatically change the customer experience. The rise of connected devices together with technology has rapidly channeled the Internet of Things (IoT ) capabilities across industries.

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Should You Hire A Chief Experience Officer (CXO)


Businessman looking at city through drawing business strategy

According to Matt Kresch, Microsoft Dynamics CRM director of product marketing for service enterprise, while technology has improved over the last two decades, the accelerating pace is one of the reasons organizations find it more difficult to provide their clients with high quality experiences.

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Why Customer Journey Mapping is Key to Improve Customer Experience


Customer Journey Mapping

In this day and age of digital proliferation it is imperative for businesses to be customer-centric. Almost all businesses are quite good at collecting data on their users. Is the data put to good use?

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Is Digital Disruption a Good Thing


Digital Distruption

Digital disruption is a mindset that ultimately leads to a way of behaving; it bypasses traditional analog barriers eliminating the gaps and boundaries that prevent people and companies from giving

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Customer Engagement Trends Are Expanding – Don’t Get Left Behind


Customer Engagement Trends

Customer engagement is fundamentally changing the way companies operate. When businesses provide the meaningful experience their customers want, the result is greater

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Customer Experience Vs Customer Engagement – What’s the Difference?


“Engagement” and “experience” are often mistaken as one in the same, but they’re not.

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New Trends in Salesforce Make Big Waves in 2016


Ripple

The Salesforce platform has become a gold standard in today’s business application ecosystem. In a matter of a decade, the technology has completely evolved, becoming more complex and

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How to use Salesforce for Customer Engagement


Customer_Engagement

In the past, companies engaged with customers by meeting face-to-face, simply speaking with them on the telephone or by mailing

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