The Do’s and Don’ts of Marketing Automation

Marketing automation has become a sophisticated technology that can positively transform the way businesses communicate with their audiences. In addition,

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5 Reasons Wealth Management Firms Should Move from Proprietary CRM to Salesforce

According to various buyer reports, business have more confidence in Salesforce software opposed to the fierce competition in the CRM marketplace today.

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Operating at the Speed of Thought using Actionable Insights from Data

By Peter Delano, Practice Manager, CEB TowerGroup On March 18th in NYC, LiquidHub is hosting an thought-provoking financial services event and cocktail networking session, Operating at the Speed of Thought. At this event, I along with LiquidHub’s Ravi Kalakota will address present solutions to the challenges faced by today’s fast-paced

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Top CRM Features for Marketers

These days, if you ask marketers if they would prefer a marketing automation tool or a CRM application, most would chose marketing automation. It’s not really a surprise since CRM is most widely regarded as a sales tool that marketers are forced to use.

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The Impact of Social Media on Customer Service

Customer expectations always are, and always have been, and always will be high. From experience to cost, businesses even well before our time have blazed a trail to satisfy these expectations and to ensure customer loyalty. However, social media has put customer service back in the hot seat, forcing all

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