Should You Hire A Chief Experience Officer (CXO)

According to Matt Kresch, Microsoft Dynamics CRM director of product marketing for service enterprise, while technology has improved over the last two decades, the accelerating pace is one of the reasons organizations find it more difficult to provide their clients with high quality experiences.

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Disadvantages of Stand-alone Marketing Automation

We all know about the promise of marketing automation: It’s the promise of powerful personalized marketing that aims to enhance the customer experience with brands.

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How to Turn Self-Educated Buyers into Satisfied Buyers

Buyers are officially in control of the buying process. This fact is no surprise to marketers and salespeople who have found their roles completely redefined in the past several years.

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The Multi-Channel Approach to Improving the Customer Journey

Why do customers still experience fragmented interactions with brands? Businesses are drowning in customer information but starving for the wisdom to improve the customer journey.

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More Than a Timepiece – the Apple Watch

This week, Apple released their second-quarter earnings and the results managed to impress.

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