Disadvantages of Stand-alone Marketing Automation


We all know about the promise of marketing automation: It’s the promise of powerful personalized marketing that aims to enhance the customer experience with brands.

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How to Turn Self-Educated Buyers into Satisfied Buyers


Buyers are officially in control of the buying process. This fact is no surprise to marketers and salespeople who have found their roles completely redefined in the past several years.

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The Multi-Channel Approach to Improving the Customer Journey


Why do customers still experience fragmented interactions with brands? Businesses are drowning in customer information but starving for the wisdom to improve the customer journey.

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More Than a Timepiece – the Apple Watch


This week, Apple released their second-quarter earnings and the results managed to impress.

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The Do’s and Don’ts of Marketing Automation


Marketing automation has become a sophisticated technology that can positively transform the way businesses communicate with their audiences. In addition,

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