WHAT WE ARE THINKING ABOUT

Discover insights and thoughts about the latest in digital trends, new technologies, and innovation. Our Associates share insights and opinions on technology opportunities and challenges - this is what we are thinking about.

Why is Customer Research Important for Your Organization?


Why is Customer Research Important for Your Organization?

There’s no substitute for actually talking to real people about what they do and why. To better understand the behavior of your customers, go into the field to observe a group of current customers or the market in its natural state.

Read More


Who Should Own Your Company’s Digital Transformation?


Digital-Transformation

Increasingly there are multiple leadership groups driving the digital agenda: the C-suite, Line of Business (LoB) executives, and functional leaders such as the CMO/CIO.

Read More


Why CRM is Critical for Customer Engagement Success


Why CRM is Critical for Customer Engagement Success

There will always be a need for customer relationship management evident by its evolution over its decade-plus history.

This continuous evolution is primarily driven by changing customer behaviors and interactions as advancements in technology improve.

Read More


Should You Hire A Chief Experience Officer (CXO)


Businessman looking at city through drawing business strategy

According to Matt Kresch, Microsoft Dynamics CRM director of product marketing for service enterprise, while technology has improved over the last two decades, the accelerating pace is one of the reasons organizations find it more difficult to provide their clients with high quality experiences.

Read More


Disadvantages of Stand-alone Marketing Automation


We all know about the promise of marketing automation: It’s the promise of powerful personalized marketing that aims to enhance the customer experience with brands.

Read More


How to Turn Self-Educated Buyers into Satisfied Buyers


How to Turn Self-Educated Buyers into Satisfied Buyers

Buyers are officially in control of the buying process. This fact is no surprise to marketers and salespeople who have found their roles completely redefined in the past several years.

Read More


The Multi-Channel Approach to Improving the Customer Journey


Why do customers still experience fragmented interactions with brands? Businesses are drowning in customer information but starving for the wisdom to improve the customer journey.

Read More


More Than a Timepiece – the Apple Watch


healthcare-demo

This week, Apple released their second-quarter earnings and the results managed to impress.

Read More


The Do’s and Don’ts of Marketing Automation


Do's & Don'ts

Marketing automation has become a sophisticated technology that can positively transform the way businesses communicate with their audiences. In addition,

Read More


5 Reasons Wealth Management Firms Should Move from Proprietary CRM to Salesforce


According to various buyer reports, business have more confidence in Salesforce software opposed to the fierce competition in the CRM marketplace today.

Read More


Operating at the Speed of Thought using Actionable Insights from Data

By Peter Delano, Practice Manager, CEB TowerGroup

On March 18th in NYC, LiquidHub is hosting an thought-provoking financial services event and cocktail networking session, Operating at the Speed of Thought. At this event, I along with LiquidHub’s Ravi Kalakota will address present solutions to the challenges faced by today’s fast-paced financial services industry. Specifically, my discussion will focus on how to enhance the way financial services organizations analyze, manage and utilize data to drive better business decisions and strengthen client engagement and retention.

Read More


Top CRM Features for Marketers


Top-CRM-Features

These days, if you ask marketers if they would prefer a marketing automation tool or a CRM application, most would chose marketing automation. It’s not really a surprise since CRM is most widely regarded as a sales tool that marketers are forced to use.

Read More


Privacy Policy | Legal Policy
© 2001 - 2017 LiquidHub, Inc. All rights reserved.

All content provided on this blog is for informational purposes only. The contributors of this blog make no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. LiquidHub and the contributors will not be liable for any errors or omissions in this information nor for the availability of this information. LiquidHub and the contributors will not be liable for any losses, injuries, or damages from the display or use of this information. This policy is subject to change at anytime.