There’s no substitute for actually talking to real people about what they do and why. To better understand the behavior of your customers, go into the field to observe a group of current customers or the market in its natural state.
Increasingly there are multiple leadership groups driving the digital agenda: the C-suite, Line of Business (LoB) executives, and functional leaders such as the CMO/CIO.
There will always be a need for customer relationship management evident by its evolution over its decade-plus history.
This continuous evolution is primarily driven by changing customer behaviors and interactions as advancements in technology improve.
According to Matt Kresch, Microsoft Dynamics CRM director of product marketing for service enterprise, while technology has improved over the last two decades, the accelerating pace is one of the reasons organizations find it more difficult to provide their clients with high quality experiences.
We all know about the promise of marketing automation: It’s the promise of powerful personalized marketing that aims to enhance the customer experience with brands.
Buyers are officially in control of the buying process. This fact is no surprise to marketers and salespeople who have found their roles completely redefined in the past several years.
Why do customers still experience fragmented interactions with brands? Businesses are drowning in customer information but starving for the wisdom to improve the customer journey.
This week, Apple released their second-quarter earnings and the results managed to impress.
Marketing automation has become a sophisticated technology that can positively transform the way businesses communicate with their audiences. In addition,
According to various buyer reports, business have more confidence in Salesforce software opposed to the fierce competition in the CRM marketplace today.
By Peter Delano, Practice Manager, CEB TowerGroup
On March 18th in NYC, LiquidHub is hosting an thought-provoking financial services event and cocktail networking session, Operating at the Speed of Thought. At this event, I along with LiquidHub’s Ravi Kalakota will address present solutions to the challenges faced by today’s fast-paced financial services industry. Specifically, my discussion will focus on how to enhance the way financial services organizations analyze, manage and utilize data to drive better business decisions and strengthen client engagement and retention.