How important is it for a company to be omni channel?


Omni Channel

According to Aberdeen, companies with extremely strong omni-channel customer engagement retain, on average, 89% of their customers, compared to 33% for companies with weak omni-channel engagement.

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How to Give Customers What They Want (without seeming like big brother/big data is watching)


WhatCustomersWant

Customers are changing the rules and companies must connect with their customers in new ways. Behaviors are evolving along with changing demographics,

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The Link Between Emotion and Customer Experience


Emotions-and-Customer-Experience

Marketers are masters at using emotion in ways that help connect their brand with their customers. For example, how often do you see a commercial that gets you all teary eyed like this one from Subaru: https://www.youtube.com/watch?v=aerv5xYhz2k.

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Is Digital Disruption a Good Thing


Digital Distruption

Digital disruption is a mindset that ultimately leads to a way of behaving; it bypasses traditional analog barriers eliminating the gaps and boundaries that prevent people and companies from giving

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Customer Engagement Trends Are Expanding – Don’t Get Left Behind


Customer Engagement Trends

Customer engagement is fundamentally changing the way companies operate. When businesses provide the meaningful experience their customers want, the result is greater

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Customer Experience Vs Customer Engagement – What’s the Difference?


“Engagement” and “experience” are often mistaken as one in the same, but they’re not.

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Bridging the Gap Between Sales and Marketing


Even though each sales rep works towards their own quotas and goals, succeeding in sales requires a team effort – because when the

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4 Tips to Make Sales Happen Faster


As sales professionals, we have all become accustomed to a variety of traditional tactics to increase sales volume.

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4 ways to Master Customer Service in the Digital Age


4 ways to Master Customer Service in the Digital Age

Customer service in the digital age is unlike no other time period for service. Yet, at the core it’s still all about solving problems, providing resolutions and communicating relevant information. Even in the digital age,

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Digital Customer Engagement Building Brand Leaders


The next age of Digital has shifted the balance of power from the enterprise to the end user: consumer or business. This transformational shift has caused a tremendous disruption across nearly every industry, as organizations scramble to embrace widespread digitization, accelerating the inevitable convergence between the CMO and the CIO.

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Time for CMOs to Embrace the Data Opportunity

Advancements in technology and rapidly increasing access to information are enabling customers to be better informed, dramatically shifting the balance of power from businesses to the consumer.

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Driving Digital Customer Engagement: Technology Bridges Gap Between CMOs, CIOs

Chief Marketing Officers (CMOs) understand the need to make technology central to their strategic approach to customer management. They need consistent messaging across digital

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