According to Aberdeen, companies with extremely strong omni-channel customer engagement retain, on average, 89% of their customers, compared to 33% for companies with weak omni-channel engagement.
Customers are changing the rules and companies must connect with their customers in new ways. Behaviors are evolving along with changing demographics,
“Digital disruption is a mindset that ultimately leads to a way of behaving; it bypasses traditional analog barriers eliminating the gaps and boundaries that prevent people and companies from giving
“Engagement” and “experience” are often mistaken as one in the same, but they’re not.
Even though each sales rep works towards their own quotas and goals, succeeding in sales requires a team effort – because when the
As sales professionals, we have all become accustomed to a variety of traditional tactics to increase sales volume.
Customer service in the digital age is unlike no other time period for service. Yet, at the core it’s still all about solving problems, providing resolutions and communicating relevant information. Even in the digital age,
The next age of Digital has shifted the balance of power from the enterprise to the end user: consumer or business. This transformational shift has caused a tremendous disruption across nearly every industry, as organizations scramble to embrace widespread digitization, accelerating the inevitable convergence between the CMO and the CIO.
Advancements in technology and rapidly increasing access to information are enabling customers to be better informed, dramatically shifting the balance of power from businesses to the consumer.
Chief Marketing Officers (CMOs) understand the need to make technology central to their strategic approach to customer management. They need consistent messaging across digital