How important is it for a company to be omni channel?


According to Aberdeen, companies with extremely strong omni-channel customer engagement retain, on average, 89% of their customers, compared to 33% for companies with weak omni-channel engagement.

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How to Give Customers What They Want (without seeming like big brother/big data is watching)


Customers are changing the rules and companies must connect with their customers in new ways. Behaviors are evolving along with changing demographics,

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The Link Between Emotion and Customer Experience


Marketers are masters at using emotion in ways that help connect their brand with their customers. For example, how often do you see a commercial that gets you all teary eyed like this one from Subaru: https://www.youtube.com/watch?v=aerv5xYhz2k.

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Is Digital Disruption a Good Thing


Digital disruption is a mindset that ultimately leads to a way of behaving; it bypasses traditional analog barriers eliminating the gaps and boundaries that prevent people and companies from giving

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Customer Engagement Trends Are Expanding – Don’t Get Left Behind


Customer engagement is fundamentally changing the way companies operate. When businesses provide the meaningful experience their customers want, the result is greater

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