We know that digital execution (the how) matters.
“You’ve got to start with the customer experience and work backwards to the technology. It starts with what incredible benefits can we give to the customer. Where can we take the customer?”
The state of the art in digital marketing is the integration of social, local, and mobile or mobile marketing automation.
In every corporation, data volume, variety, velocity, and complexity are rapidly increasing. Big data is finally moving from a strategy buzzword to a mainstream execution.
“Half the money I spend on advertising is wasted; the problem is I don’t know which half.” – John Wanamaker, a pioneer in modern advertising
We can say the same of enterprise investment in BI, analytics, and big data.