Digital Architecture: Patterns for World-Class Customer Experience and Engagement

We know that digital execution (the how) matters.

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Implementing Digital Architecture

“You’ve got to start with the customer experience and work backwards to the technology. It starts with what incredible benefits can we give to the customer. Where can we take the customer?” Steve Jobs

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Mobile Marketing Automation – New Digital Customer Engagement Models

The state of the art in digital marketing is the integration of social, local, and mobile  or mobile marketing automation.

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BI and Analytics Center of Excellence (CoE): Roadmap for Execution

In every corporation, data volume, variety, velocity, and complexity are rapidly increasing. Big data is finally moving from a strategy buzzword to a mainstream execution.

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Business Intelligence (BI), Analytics, Reporting Center of Excellence (CoE)

“Half the money I spend on advertising is wasted; the problem is I don’t know which half.” – John Wanamaker, a pioneer in modern advertising We can say the same of enterprise investment in BI, analytics, and big data.

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