Very often our clients realize the need to transform the way people (customers, employees, members, vendors, partners, etc.) engage with their brand, product, or service throughout their entire journey, and at every touch point. This transformation process includes a holistic understanding of customer journeys, employee experiences, business processes as well as the applications, software, technology and architecture that power each touch point. Across marketing, sales, commerce, and service, we help our clients better understand the people who matter most to them, re-invigorate how they engage with them, build brand love, and continuously experiment and innovate.
With insights into your customers’ wants and needs, we build and manage innovative experiences that surpass their expectations. Here is what we are thinking about.
Articles by Ravi Kalakota
Digital Architecture: Patterns for World-Class Customer Experience and Engagement
“Half the money I spend on advertising is wasted; the problem is I don’t know which half.” – John Wanamaker, a pioneer in modern advertising We can say the same of enterprise investment in BI, analytics, and big data.