Social media has evolved so much over the past decade, making it the most innovative medium for wealth management firms to boost PR efforts and develop more brand awareness. Because this communication channel can be so incredibly cost-effective,
Before the Salesforce brand became ubiquitous with the term CRM (customer relationship management), it all started with automation tools. These types of Sales Force Automation systems (or, SFA), like ACT! for example,
Integration is often a phrase that often strikes fear into businesses. And that’s completely understandable because it can be a complicated process. In our CRM Integration Best Practices Ebook,we break it down for you in an easy-to-understand
Marketing Automation is a hot topic today and on the minds of marketing and sales professional alike. But which Marketing Automation platform should you choose? There are many on the market today and it can be hard to decifer between them.
Leveraging mobile CRM technology has become of popular interest within the wealth management industry. Having remote access to a variety of financial data is extremely powerful for building client relationships, and a key service differentiator between your firm and competitors.
Saving the worldMarketing automation will not save the world. There has been so much talk of marketing automation lately – the benefits, how it will make your marketing department more efficient, and effective, etc. But is it really the God-send that people make it out to be?
Over the past several months, we’ve been focusing most of our blog content on wealth management firms.
In recent years, with consumerization, digital experience and engagement increasingly taking center stage, there has been an increase in executives being assigned to a role known as Chief Digital Officer (CDO). In fact, there are a tremendous proliferation of new XO titles that all focus on the customer, innovation, omni-channel platform and revenue growth in some form or fashion:
All too easily, CRM-related projects can quickly become a perpetual money pit. Considering how today’s CRM technologies offer so much functionality and capability, it’s not surprising when businesses
CRM processes are critical in helping financial firms deliver holistic wealth management services to clients. Having a fundamental understanding of CRM can help to further align the firm’s business model with the functionality of
Looking for a clever way that allows your Sales Reps to showcase your products on the go? The Product Catalog by Force.com Labs enables your reps and customers to browse and shop your projects with just a few taps.