This week, Apple released their second-quarter earnings and the results managed to impress.

Clearly this report illustrates that Apple continues to create strong demand for their top-tier gadgets, managing to release lust-worthy, must-have products in new categories – like wearables – just as they did with the release of the iPad in 2010. It also shows that in order for businesses to rise above the competition, they must utilize these new technologies.

It was only last week that the Apple Watch was released, and already Apple has announced there are more than 3,500 apps that have launched for the device. This undoubtedly shows that the developer community is highly aware of the potential in this new wearable technology, and they are quickly jumping on board.

Apple’s promotional messaging has positioned the Watch as a device helping you be efficient. “They let you do familiar things more quickly and conveniently”, Apple Watch website, April 2015. Sure, improving efficiencies is great. However, at LiquidHub we are even more excited about the business opportunities and potential surrounding the Apple Watch.

From a business point of view, the Apple Watch is more than just a timepiece; it opens up possibilities for almost all industries to improve communications and engagement with their customers. With the capabilities of the Apple Watch, not only can you give your customers access to personalized information, but you also can send customers timely notifications any place, any time. In my colleague’s viewpoint, – More Than Just A Timepiece – he dives deeper into these industry specific business opportunities.

With the apple watch:

  • Businesses can lead innovation in their industry
  • Improve customer engagement through innovative solutions
  • “Wearables” are becoming a new channel for businesses to consider

I have to admit, of course, that I can’t wait to answer my phone or respond to text messages on my Watch. I am waiting (not patiently) for mine to come in the mail!